1. Mission Statement Our mission is to empower individuals with accessible, easy-to-understand information on digital health tools that can support well-being. We strive to guide our audience in navigating healthcare challenges using technology, focusing on providing practical advice that makes health management more efficient and less stressful.
2. Audience: We create content for adults, primarily women aged 35-60, who may be responsible for managing their health and the health of family members. Our content is designed to support online users who may not yet be using digital health tools effectively.
3. Content Standards
- Accuracy and Reliability: All content published on our website is thoroughly researched and based on credible sources, including official health authorities, scientific journals, and reliable media outlets.
- Readability: We aim to present information in clear, jargon-free language that is easy to understand, particularly for those unfamiliar with healthcare technology.
- Accessibility: Content is optimized for mobile devices, considering that most of our users access the site via mobile. We strive for an inclusive approach to ensure our website is accessible to people with learning disabilities, neurodiverse individuals, and those with limited English proficiency.
- Honesty: Affiliate links, sponsored content, and advertisements are identified to maintain transparency with our readers.
4. Editorial Process
- Content Creation: Articles are created by writers with expertise in digital health or healthcare technology. Artificial intelligence tools may assist writers in some articles, for example, by:
- Creating an initial draft or proofreading a final draft, but not end-to-end creation of content
- Adjusting tone or style, for example around engagement or accessibility
- Creating images
- Supporting research for articles by summarising large documents, groups of documents, summarising information into tables
- Helping with web design
- General brainstorming
- Updates: Content is reviewed and updated regularly (monthly or annually) to ensure it remains current and relevant, especially as new health technologies or changes in the NHS emerge.
5. Independence and Integrity We maintain editorial independence. While we monetize through affiliate links and advertising, these partnerships do not influence our editorial content. We recommend products and services based on their value and usefulness to our audience.
6. Affiliate and Advertising Policy Our website contains affiliate links to products such as blood pressure monitors, oximeters, and other health-related tools. We receive a commission for purchases made through these links, which helps support our work. We only recommend products that we believe are beneficial to our users, and affiliate relationships do not impact the content of our reviews or recommendations.
7. User Engagement We encourage readers to explore our content, provide feedback, and click on affiliate links if they find the products helpful. We may also introduce a newsletter to keep our audience informed of the latest updates and health tech news.
8. Feedback and Corrections We value our users’ trust and welcome feedback. If you find an error or have suggestions for improving our content, don’t hesitate to get in touch with us via our contact form. We strive to correct any inaccuracies promptly.
9. Style and Tone Our tone is friendly, supportive, and informative. We aim to simplify complex healthcare information to make it actionable and practical for our readers, using a minimalist, clear design that aligns with our audience’s preferences.